http://www.nctimes.com/news/opinion/columnists/chatfield/chatfield-on-stopping-joseph-kony/article_302f7f43-d3b5-575b-ad3a-20c04f62690e.html
The video that went viral, called Kony 2012, was a campaign attempting to raise awareness of a man named Joseph Kony, who is the leader of a religious group in Uganda, Africa, called the Lord's Resistance Army. He is said to kidnap children and use them as child soldiers, among many other horrible things, to do his "dirty work". This viral video has, naturally, been put under much scrutiny by the media and everyone else. Many people question the organization behind this campaign, called Invisible Children, and where it puts its money. However, according to this article, more than 80% of the spending in their organization from 2007 to 2011 went directly to benefiting the cause. So in no way is this one of those "slacktivist", overnight campaign, but in actuality it is a deep, thoughtful campaign meant to go straight to a very worthy cause.
I believe this author is completely reliable, though where they get their statistics is questionable, as they don't even mention it. Also, I have heard multiple times of different statistics than what this author seems to be telling me, but I have more reason to trust this author than other places because it is from the North County Times, which are a very reliable newspaper network that is known for its trustworthines.
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